Post by habiba123820 on Nov 2, 2024 1:08:30 GMT -5
SMS marketing campaign is an effective digital marketing technique to reach potential customers directly on their mobile phones.
In this article, we'll walk you through all the steps needed to create an effective SMS marketing campaign, starting with the fundamentals of SMS marketing.
The basics of SMS marketing
What is an SMS campaign?
An SMS campaign is a marketing strategy that uses SMS (Short Message Service) to send promotional messages, special offers, or information to a targeted group of contacts. SMS campaigns can be used to reach potential customers directly on their mobile phones, making them an effective way to communicate with your target audience.
When it comes to creating an SMS wordpress web design agency campaign, it’s important to keep in mind that the message should be short, clear, and catchy, as SMS messages have a character limit. This means it’s important to think carefully about how you’re going to present your message and what you want your customers to do after reading your SMS.
Typically, SMS campaigns are used to promote special offers, events or new products, send appointment or payment reminders, notify customers about product updates or encourage customers to engage with your business through surveys or contests.
Now that you understand what an SMS campaign is, it's time to start planning how you can create an effective SMS campaign for your business.
Are SMS messages effective?
According to various studies, the SMS open rate is estimated to be between 98% and 99%. This means that almost all SMS messages sent are read by their recipients. On the other hand, email open rates can vary greatly, but on average, they are estimated to be around 20-30%. This means that only a portion of the emails sent are actually opened and read. Studies have also shown that SMS campaigns tend to generate a higher conversion rate than traditional advertising campaigns. Other research indicates that SMS campaigns can have an average conversion rate of 45%, while traditional advertising campaigns have an average conversion rate of around 2-3%.
How do SMS campaigns work?
Phone Number Collection: Customer or prospect phone numbers are collected through various channels, such as website registration forms, in-store registrations, events, etc.
Segment Contacts: Contacts are segmented based on different criteria such as interests, location, purchasing behaviors, etc. This segmentation allows you to send targeted and personalized messages to specific groups of contacts.
Message Creation: You create the message that will be sent to contacts. The message should be short, clear, and engaging, with a clear call to action.
Sending the message: The message is sent to contacts via Campaigns. Messages can be sent in real-time or scheduled in advance for a specific date and time.
Track Results: You can track the results of your SMS marketing campaign, such as open rate, click-through rate, conversion rate, etc. These results allow you to adjust your strategy to improve the results of the next campaign.
Create an effective SMS campaign
Choose a phone number
Your identity as the sender of the messages must be easily identifiable as well as that of your brand or product, and the purpose of the communication. Indeed, a clear identification allows operators to know the advertiser and recipients to easily oppose unwanted solicitations. You must not use a number starting with 06 or 07, since January 2023 it is prohibited. With Campaigns you have a 4-digit number generated for each campaign, or instead you can personalize the sender name with 11 characters, but this method does not allow you to receive SMS returns.
Building an SMS Contact List
To build your SMS contact list for your campaigns, it is essential to follow a few key steps.
First, it is important to obtain consent from contacts. Then, you need to segment contacts based on different criteria to send targeted and personalized messages. Use a reliable SMS marketing platform such as Sarbacane Campaigns to send messages in bulk, while respecting the regulations in force concerning contact consent, message content and SMS sending limits. Finally, encourage contacts to share your campaign to build your contact list faster and reach new potential customers.
In this article, we'll walk you through all the steps needed to create an effective SMS marketing campaign, starting with the fundamentals of SMS marketing.
The basics of SMS marketing
What is an SMS campaign?
An SMS campaign is a marketing strategy that uses SMS (Short Message Service) to send promotional messages, special offers, or information to a targeted group of contacts. SMS campaigns can be used to reach potential customers directly on their mobile phones, making them an effective way to communicate with your target audience.
When it comes to creating an SMS wordpress web design agency campaign, it’s important to keep in mind that the message should be short, clear, and catchy, as SMS messages have a character limit. This means it’s important to think carefully about how you’re going to present your message and what you want your customers to do after reading your SMS.
Typically, SMS campaigns are used to promote special offers, events or new products, send appointment or payment reminders, notify customers about product updates or encourage customers to engage with your business through surveys or contests.
Now that you understand what an SMS campaign is, it's time to start planning how you can create an effective SMS campaign for your business.
Are SMS messages effective?
According to various studies, the SMS open rate is estimated to be between 98% and 99%. This means that almost all SMS messages sent are read by their recipients. On the other hand, email open rates can vary greatly, but on average, they are estimated to be around 20-30%. This means that only a portion of the emails sent are actually opened and read. Studies have also shown that SMS campaigns tend to generate a higher conversion rate than traditional advertising campaigns. Other research indicates that SMS campaigns can have an average conversion rate of 45%, while traditional advertising campaigns have an average conversion rate of around 2-3%.
How do SMS campaigns work?
Phone Number Collection: Customer or prospect phone numbers are collected through various channels, such as website registration forms, in-store registrations, events, etc.
Segment Contacts: Contacts are segmented based on different criteria such as interests, location, purchasing behaviors, etc. This segmentation allows you to send targeted and personalized messages to specific groups of contacts.
Message Creation: You create the message that will be sent to contacts. The message should be short, clear, and engaging, with a clear call to action.
Sending the message: The message is sent to contacts via Campaigns. Messages can be sent in real-time or scheduled in advance for a specific date and time.
Track Results: You can track the results of your SMS marketing campaign, such as open rate, click-through rate, conversion rate, etc. These results allow you to adjust your strategy to improve the results of the next campaign.
Create an effective SMS campaign
Choose a phone number
Your identity as the sender of the messages must be easily identifiable as well as that of your brand or product, and the purpose of the communication. Indeed, a clear identification allows operators to know the advertiser and recipients to easily oppose unwanted solicitations. You must not use a number starting with 06 or 07, since January 2023 it is prohibited. With Campaigns you have a 4-digit number generated for each campaign, or instead you can personalize the sender name with 11 characters, but this method does not allow you to receive SMS returns.
Building an SMS Contact List
To build your SMS contact list for your campaigns, it is essential to follow a few key steps.
First, it is important to obtain consent from contacts. Then, you need to segment contacts based on different criteria to send targeted and personalized messages. Use a reliable SMS marketing platform such as Sarbacane Campaigns to send messages in bulk, while respecting the regulations in force concerning contact consent, message content and SMS sending limits. Finally, encourage contacts to share your campaign to build your contact list faster and reach new potential customers.