Post by joly978 on Feb 27, 2024 3:54:11 GMT -5
Google has already announced, but only in 2021 will it implement the update to its algorithm , called Google Page Experience. And, like every algorithm update, website rankings tend to be affected . This can be problematic for pages that rank well in search results and an opportunity for other pages to jump in and take advantage of the change. But to do this, you need to know Google Page Experience , what it proposes and how it can affect your website. Continue reading. Bet on UX Design UX or User Experience is the basis of Google Page Experience. As of the update, pages that have a layout that favors the user's browsing experience , being more friendly for content consumption, will be better ranked . This means that website layouts need to be analyzed to see if they fit into Google's new algorithm guidelines. Failure to adapt can bring major changes to the website's traffic goals . By investing in UX Design, Google gives an excellent message to the market: websites need to be developed by professionals who have knowledge in web design and development so that the pages are well used in digital marketing strategies. Understand Google Page Experience The algorithm update will bring three new metrics focused on page construction and user interaction.
They represent three pillars: loading , interactivity and visual Poland WhatsApp Number stability . Let's detail it below: Largest content display: The algorithm evaluates the loading performance of the page's main content. In English, this metric is called LCP (Largest Contentful Paint), and the intended score is content loading in the first 2.5 seconds . In other words, it is a website that gets straight to the point, loading the element that brought the user to that page in the first place, and not layout elements. Best response to commands: in English it is FID (First Input Delay) and refers to the response time to some command (latency) from the user on the page, such as pressing a button. Speed will be privileged in search results, with the optimized score being up to 100 milliseconds. This places user interaction with the page as one of the bases for SEO. Layout stability: the idea is that layout elements remain in the same place while they are loaded. The more changes that occur in this process, the worse the site will rank. In English, we call it CLS (Cumulative Layout Shift), and the parameter for a good result is a score of 0.
Assigned by the algorithm itself. How does your website look? When the algorithm change starts to work and search results are changed, we will have the dimension of what Google Page Experience represents for SEO and website traffic . What is certain is that those who depend on traffic to generate business are already working to update their websites to these new parameters. UX is on an upward trend and offering the best browsing experience to users is also among Google's objectives. These changes are cumulative . The SSL certificate (which creates HTTPS), the compatibility of the layout with mobile, safe browsing and the absence of intrusive elements that disrupt the browsing experience continue to be valid as parameters for SEO. It's a good challenge for your website to stay relevant , with robust traffic and providing an interesting browsing experience for your visitors, leads and customers. How about starting this review now? Get in touch so we can analyze your website and make any necessary adjustments.